Consider the following:

Who is your proposal’s intended audience, and what are their strategic priorities?
What are the data drivers that support the need for organizational improvement and decision-making?
What are the strategic objectives of the organization?
How can the EHR or HIM assist in achieving these goals?
What types of key data can be extracted from the EHR or HIM to aid in workflow improvement?
What types of patient data are most useful for risk reduction?
To improve patient outcomes, what additional information should be added to the EHR or HIM?