A SWOT analysis is used to help those involved in strategic planning compile information relevant to developing the rest of a strategic plan. Although the information gleaned from such an analysis can aid in the development of strategies, the SWOT analysis does not always provide concrete answers. For example, something discovered in the SWOT analysis may not neatly fit into one of the categories, but rather can be placed in several depending on which angle you view the characteristic from.

Assume you’ve been asked to conduct a SWOT analysis for a fictitious, large physician cardiology practice. You’re having trouble categorizing all of the characteristics in the SWOT analysis. After careful consideration, you complete the analysis and submit it to the practice manager for review.

Give 2 to 3 examples for each of the SWOT categories for your cardiology practice SWOT analysis. Why did you select these categories for specific services?
What advice would you give them on analyzing the results of the SWOT analysis?
Does the SWOT relate to strategic assessment? How?

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