Marketing Strategy

MSN-prepared nurses must be prepared to market themselves to others in order for the key characteristics and contributions of their expertise and role to be recognized and valued in the healthcare setting. The goal of this assignment is to create a marketing strategy for your preferred advanced nursing practice role. Develop this presentation as if you were explaining the advanced nursing practice role to a potential employer who might be unfamiliar with the role. You will educate your audience on the importance of your contributions to the healthcare team. This assignment will be prepared as a 7-10 slide PowerPoint presentation that meets the criteria listed below.

Directions:

Examine the advanced nursing practice role for which you are being prepared (NP, Executive Leader, or Nurse Educator) and describe it briefly, including the role’s history, education and certification, and major functions. Create a marketing strategy to demonstrate your value to the healthcare team. You will need to look beyond nursing literature. To market your advanced nursing practice role, address each of the four Ps.
Investigate at least two of Hamric’s Integrative Model of Advanced Practice Nursing’s Central and Core Competencies (i.e., Direct Clinical Practice, Guidance and Coaching, Consultation, Evidence-based Practice, Leadership, Collaboration, Ethical Decision Making) and how these competencies can influence and advance healthcare.
Your presentation must be delivered in a single PowerPoint file. The presentation must be 7 slides long with notes, excluding the title and reference list slides. The presentation must follow the APA Publication Manual, 6th edition formatting guidelines, including a title slide and a reference list with properly formatted citations in the body of the presentation.

Requirements for the Assignment:

Before you submit your work, you should:

Make sure to carefully read the Assignment description (as displayed above); consult the Grading Rubric (under Course Resources) to ensure you have included everything required; and use spelling and grammar check to reduce errors
Your writing assignment should include:

adhere to Standard English conventions (correct grammar, punctuation, etc. ); be well-organized, logical, and unified, as well as original and insightful;
Use APA 6th edition format and demonstrate superior content, organization, style, and mechanics.
For assistance with writing, APA, and online communication, please visit the Writing Center in the student portal.
Please visit Microsoft Support for assistance with PowerPoint audio